SEO: Keyword Strategy (2022)

Course details

Knowing how to search and how to be found is essential for any business. In this course, SEO expert and marketing consultant Matt Bailey presents clear insights and practical tips that will help you develop a solid SEO keyword strategy. Matt shows you how to start keyword research, including researching the SERPs and learning to use SEO keyword tools. He steps you through how to analyze keyword patterns and map keywords to the customer lifecycle. Matt also explains how to use keywords to optimize your website, launch your content marketing and enhance paid search.

After taking this course, you'll be ready to create and study your own keyword list. You'll understand how to identify patterns and screen out the wrong keyword terms. You'll also be ready to assess a searcher's intent from keywords searches and apply tools to see trends and develop analytics.

Concepts

0. Introduction

01 - Search is a powerful tool for your business
02 - Keyword strategy - The foundation of digital marketing

1. How to Start Keyword Research

03 - Keywords research shows intent
04 - Keywords provide context
05 - Research the SERPs
06 - SEO keyword tools
07 - Keyword tools - Wordtracker

2. How to Analyze Keyword Patterns

08 - Keyword concepts - Long tail and short tail
09 - Keyword concepts - Plurals
10 - Keyword concepts - Questions
11 - Keyword research - Buying cycle
12 - Keyword research - Observations
13 - Keyword research - Organize by phrase structure

3. Map Keywords to the Customer Lifecycle

14 - Use keyword trends data to complete the picture
15 - Apply your keyword data to your website structure
16 - Map your keyword data to a calendar
17 - Present your SEO keyword strategy

4. Use Keywords to Optimize Your Website

18 - Start with the page title for SEO
19 - How search engines display your URLs and page descriptions
20 - Optimize primary page structures
21 - A word of warning about SEO
22 - Take time to optimize the details

5. Use Keywords to Optimize Your Paid Search

23 - Maintain keyword groups with specific destinations
24 - Build your quality score with keyword themes
25 - Utilize negative keywords
26 - Target ads and campaigns with keywords

6. Use Keywords to Optimize Your Marketing

27 - Content marketing - Answer questions and anticipate events
28 - Email - Educate and engage audience needs
29 - Social - Engage by knowing the need, time, and language
30 - Don't be fooled by rankings

Conclusion

31 - Continuing to apply an SEO keyword strategy

SEO: Keyword Strategy (2022)

Authors

Matt Bailey