SEO: Ecommerce Strategies

1h 2mIntermediate2020-09-01

Authors

Sam Dey

Consultant and Instructor Specializing in Digital Marketing

Course details

SEO for ecommerce can be tricky. Everything from the structure of your website to your URLs can impact your search ranking and potentially drive down traffic to your store. That's why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, learn how to optimize your online store to improve page rankings and build traffic. Instructor Sam Dey shares tips that can help you give your site the best chance of ranking in Google for the keywords that will help you connect with the right customers. Sam walks through setting up your site structure for success, managing broken and redirected links, and using SEO best practices to improve your product pages. He also introduces SERP optimization strategies, including how to optimize your ecommerce videos and social media platforms for search engines.

Skills covered

Search Engine Marketing (SEM)E-Commerce DevelopmentSearch Engine Optimization (SEO)MarketingWeb DevelopmentDeep Dive (X:Y)

Concepts

0. Introduction

01 - Drive up your ecommerce website rank

1. Ecommerce Website Structure

02 - Ecommerce silo structure
03 - Internal linking for ecommerce
04 - Optimize your ecommerce crawl budget
05 - Ecommerce navigation considerations

2. Understanding URLs for Ecommerce

06 - Ecommerce URL structure
07 - Ecommerce subdomain vs. subdirectory
08 - Ecommerce anchor text
09 - Managing broken and redirected links

3. Ecommerce Page Optimization

10 - Optimizing product pages for SEO
11 - Optimizing ecommerce content pages
12 - Buyer journey and keywords
13 - Ecommerce canonical URLs
14 - User experience

4. Ecommerce SERP Optimization

15 - Understanding how ecommerce SERP works
16 - Ecommerce rich snippet optimization
17 - Social media and video

Conclusion

18 - Continue learning SEO for ecommerce