SEO: Competitive Analysis
1h 28mIntermediate2021-02-12
Authors
Anson Alexander
Blogger, Author, SEO Expert, Teacher, Tech Geek
Course details
Curious about what your competitors are up to? Tune into this course to learn how to use SEO tools and techniques to research the competition online. Learn what keywords your competitors are optimizing for—and then outrank them on search engine results pages (SERPs).
Instructor Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. Anson shows how to find both paid and organic keywords that competitors are targeting. Then, learn how to find out what’s driving traffic to a competitor's site, evaluate on-page SEO factors, apply data from your SEO research to enhance your own web presence, and monitor for new entries into the market.
Instructor Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. Anson shows how to find both paid and organic keywords that competitors are targeting. Then, learn how to find out what’s driving traffic to a competitor's site, evaluate on-page SEO factors, apply data from your SEO research to enhance your own web presence, and monitor for new entries into the market.
Skills covered
Search Engine Marketing (SEM)Search Engine Optimization (SEO)Business IntelligenceProjectMarketingData ScienceBusiness Analysis and Strategy
Concepts
0. Introduction
- 01 - The importance of competitive analysis
1. SEO Competitive Analysis Basics
- 02 - Identifying value in competitors' SEO
- 03 - Key SEO elements to look at
2. Getting a Feel for the Competition
- 04 - Discovering online competitors with SWOT analysis
- 05 - Performing general SEO research
- 06 - Discovering competitor traffic data
3. Finding Competitors Target Keywords
- 07 - Introduction to the SpyFu tool
- 08 - Reviewing competitors' targeted organic keywords
- 09 - Reviewing competitors' targeted paid keywords
- 10 - Checking keyword density
4. Technical SEO Research Tactics
- 11 - Reviewing competitors incoming links
- 12 - Reviewing on-site SEO for competitor websites
- 13 - Checking for sitemaps on competitor websites
5. Using SEO Data from Competitors
- 14 - Utilizing competitor SEO data
- 15 - Performing keyword gap analysis
- 16 - Performing top content analysis
- 17 - Performing link gap analysis
- 18 - Utilizing competitor broken pages
- 19 - Identifying new online competitors as they enter the market
Conclusion
- 20 - Next steps
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