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Selling with Empathy during Uncertain Times

Selling with Empathy during Uncertain Times

36mIntermediate2020-07-27

Authors

Lisa Earle McLeod

Lisa Earle McLeod

Keynote Speaker, Author, Consultant

Course details

It's only natural that uncertain economic conditions create anxiety for salespeople and buyers alike. But a shift in your focus can help you quiet the fear and show up for customers when they need you most. Join Lisa McLeod as she helps you navigate selling in uncertain times. Lisa and her team have coached hundreds of sales professionals through economic turbulence, product launch failures, and other difficulties. In this course, she provides an empathetic, customer-centric approach to sales that will help you connect with customers, solve their most urgent problems, and identify the most authentic version of yourself. Use these tips to rise to the challenge and turn uncertain times into an opportunity to succeed.

Topics include:
Pivoting your sales mindset
Finding an authentic purpose in sales
Creating urgency with clients
Dealing with customer emotions
Rebounding from failure
Improving your win rate

Skills covered

Sales SkillsSalesDeep Dive (X:Y)

Concepts

0. Introduction

  • 01 - What customers need from salespeople right now

1. Pivot to Meet the Moment

  • 02 - Three skills to start selling differently
  • 03 - Pivot your sales mindset
  • 04 - Find an authentic purpose in sales
  • 05 - Identify who you can help through selling
  • 06 - Take fear off the table in sales

2. Create Urgency with Clients

  • 07 - Create a vivid mental picture before selling
  • 08 - How to power plan in sales
  • 09 - Opening the sales discussion with empathy and urgency
  • 10 - How to deal with customer emotions
  • 11 - Three high-impact sales questions

3. Improve Your Win Rate

  • 12 - How to work up the chain in sales
  • 13 - Why you should skip the slide deck presentation
  • 14 - How to rebound from a sales failure
  • 15 - How to manage your boss in sales
  • 16 - Connecting money and meaning as a salesperson

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