Salesforce Certified Marketing Engagement Foundations Cert Prep

Course details

The Salesforce Marketing Associate certification is designed for early-career professionals who are interested in a role in marketing within the Salesforce ecosystem. In this course, Salesforce experts Emily and Jeremy Call show you what it takes to prepare to tackle the official Salesforce Marketing Associate certification exam. Along the way, explore key marketing concepts in Salesforce, the basics of engagement, and best practices for email campaigns, sending, and templates. By the end of this course, you’ll be equipped with the skills you need to pass the certification exam, navigate complex user journeys, and perform reporting and analytics in Salesforce for marketing.

Concepts

0. Introduction

01 - Welcome to the course
02 - Meet Emily
03 - Meet Jeremy
04 - Quick note on the course structure
05 - Exam outline
06 - Introduction to glossary
07 - Introduction to notes
08 - Introduction to the practice exam

1. Marketing Concepts

09 - Introduction to concepts
10 - Marketing channels and strategies
11 - Email marketing lifecycle
12 - Types of emails
13 - Privacy law basics
14 - Goals and metrics
15 - Key terms in marketing concepts
16 - Questions - Walkthrough of marketing concepts

2. Marketing Cloud Engagement Basics

17 - Marketing Cloud Engagement basics
18 - What is Marketing Cloud Engagement
19 - Key features in Marketing Cloud Engagement
20 - Email creation basics in Marketing Cloud Engagement
21 - Keys and IDs in Marketing Cloud Engagement
22 - Key terms in Marketing Cloud Engagement basics
23 - Marketing Cloud Engagement setup basics
24 - Marketing Cloud Engagement basics - Question walk-through

3. Email Sending and Journeys

25 - Introduction to email sending and journeys
26 - Journey Builder
27 - Components of journeys
28 - Bouncing emails
29 - Subscribers
30 - Data dimensions
31 - Key terms - Email sending and journeys
32 - Practice question walkthrough - Email sending and journeys

4. Data Management

33 - Introduction to data management
34 - Data importing
35 - Auditing and cleaning your data
36 - Data extensions
37 - Using data to make decisions
38 - Key terms - Data management
39 - Practice question walkthrough - Data management

5. Reporting and Analytics

40 - Introduction to reporting and analytics
41 - Where to find reports
42 - KPIs in reporting and analytics
43 - Key terms - Reporting and analytics
44 - Practice question walkthrough - Reporting and analytics

Conclusion

45 - Thanks for taking the course
46 - Let's connect

Salesforce Certified Marketing Engagement Foundations Cert Prep

Authors

Emily Call

Jeremy Call