Sales Strategies for an Economic Downturn

While an economic downturn may lead your clients to think twice about their finances, it also presents an opportunity for you to gain market share and launch new products and services. In this course, Scott K. Edinger shows you specific and actionable strategies that empower you to unlock the opportunity that a downturn provides. Learn how to align your business goals with your sales strategy. Find out how and why to leverage expertise to get involved early in the sales process. Explore ways to use sales insights and embrace your role as a sales coach. Consider how to differentiate your customer’s sales experience with value and provide feedback. Discover three key indicators that your team should focus on. Plus, from a salesperson’s perspective, find out how to identify hidden needs, use sales calls to create a new solution for your customer, and develop a referral process to fill the pipeline with your ideal prospects.