Releasing Music on Digital Streaming Platforms
1h 5mBeginner2022-07-26
Authors

Mike Warner
Mike Warner is a music industry professional, with 20 years of working as an artist, producer, educator, and has held multiple executive roles in music.
Course details
Have you just completed writing and recording a song, or maybe an entire album? Congrats! So… Now what? How do you get your music out to the masses to hear the melodic fruits of your labor? You could stand outside your local music club with homemade cassettes, or you could check out this course from music industry expert Mike Warner, as he shows you how to plan, execute, and promote a digital music release on the major digital streaming platforms (DSPs). Mike covers all the important aspects: The pros and cons of music distribution platforms; how to prepare and upload your music to DSPs; how to pitch your music to DSPs curation teams for editorial playlist inclusion; using special media like JioSaavn shorties and Spotify Canvas to help increase the reach of your release; managing the day of release; and social media strategies to help your music gather listeners and revenue.
Skills covered
Music BusinessSmall Business and EntrepreneurshipAudio and MusicProject
Concepts
0. Introduction
- 01 - Releasing music to streaming platforms
1. Modern Music Distribution
- 02 - Uploading your music to a distributor
- 03 - Setting audio preview start times
- 04 - Instant gratification tracks and pre-adds
2. Submit to Editorial Playlists
- 05 - Amazon editorial pitching
- 06 - Spotify editorial pitching
- 07 - Anghami editorial pitching
3. Additional Release Tools
- 08 - JioSaavn Shorties
- 09 - Spotify Canvas
- 10 - Artist playlist - Soundiiz
4. Tell People about Your Release
- 11 - Pre-saves - Spotify
- 12 - Social media posts - Teasers, BTS clips, etc.
- 13 - Blogs
5. Update Your Profiles
- 14 - Social media profiles
- 15 - Music streaming profiles
6. Release Day
- 16 - Spotify codes
- 17 - Spotify promo cards
- 18 - Apple Music's Twitter embed cards
Conclusion
- 19 - Next steps
Related courses
- Releasing and Promoting Your Music
- A Prolific Music Producer's Workflow for Finishing Tracks
- Vocal Lessons: 2 Singing Songs Better
- Digital Release and Promotion Strategies for Musicians
- Audio Recording Techniques
- Planning and Releasing Software with Jira
- Learning Jira: Leveraging Sprints, Releasing Features, Fixing Bugs, and Tracking Development
- Kubernetes: Continuous Delivery with Spinnaker