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Quick Marketing Wins for Entrepreneurs

Quick Marketing Wins for Entrepreneurs

43mGeneral2024-08-21

Authors

Madecraft

Madecraft

Full-Service Learning Content Company

T. Adeola

T. Adeola

Course details

In this course, serial entrepreneur and 20-year digital marketer T. Adeola walks you through how to set your business on a solid marketing foundation. T. starts by outlining the differences between acquisition and retention strategies. Then, he goes through basic growth strategies and the time-tested marketing funnel. He finishes up with a discussion on budgeting and marketing audits. After this course, you'll have the strategies and tactics every entrepreneur needs to be fundamentally sound.

Learning objectives
Learn the three ways businesses grow.
Understand acquisition and retention strategies.
Learn how to set smart goals.
Understand the basics of budgeting to reduce costs.
Execute a basic marketing audit.

Skills covered

EntrepreneurshipMarketing StrategySmall Business and EntrepreneurshipMarketingLimited Series

Concepts

0. Introduction

  • 01 - Setting yourself apart

1. Acquisition vs Retention

  • 02 - Understanding acquisition strategies
  • 03 - Keeping customers happy
  • 04 - Prioritizing retention over acquisition

2. Three Ways Businesses Grow

  • 05 - Getting new customers
  • 06 - Spending more
  • 07 - Spending more often

3. A Path by Many Names

  • 08 - Understanding the process
  • 09 - Building awareness
  • 10 - Earning consideration
  • 11 - Achieving conversion
  • 12 - Building customer loyalty

4. Business Goal Setting

  • 13 - Strategy vs tactics
  • 14 - Setting S.M.A.R.T. goals

5. Determining Budgeting

  • 15 - Determining your baseline

6. Marketing Audits

  • 16 - Boring but necessary

Conclusion

  • 17 - Next steps

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