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Promoting Your Podcast

37mBeginner2021-12-16

Authors

Danny Ozment

Marketing Consultant, Brand Strategist, Podcast Producer

Course details

Have an idea for a podcast? Wondering how you launch a successful podcast? In this course, Danny Ozment shows how to prepare and plan for a rollout of your podcast that reaches the right audience and helps you grow your listener base. Danny provides an overview of what goes into a successful podcast launch, and advises on how to assemble and manage your launch team. He also details the right content to have in place at launch to connect with your audience and help grow it. Finally, he covers post-launch concerns like ongoing promotion of your podcast through social media and direct email.

Skills covered

AudacityAuditionPodcastingContent MarketingAudio and MusicProjectMarketingAdobeOpen Source

Concepts

0. Introduction

01 - Launching a successful podcast

1. Launching a Podcast

02 - Borrowing audiences
03 - Creating a press kit for your podcast
04 - Joining podcaster communities
05 - Pitching other podcasters
06 - The concept and function of your launch team
07 - How to assemble your launch team
08 - How to make a splash with product launch content

2. Ongoing Promotion

09 - Evergreen call to action for current audience
10 - Social media best practices
11 - Social media templates
12 - Social media promotional schedule
13 - Relaunch replay episodes
14 - Email lists and why they're important
15 - Email list management tools
16 - How to set up your email list

Conclusion

17 - Next steps