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Professional Scrum Product Ownership: An Introduction

Professional Scrum Product Ownership: An Introduction

1h 10mIntermediate2025-07-18

Authors

Dave West

Dave West

Course details

In this course, Dave West, the CEO of Scrum.org, presents a thorough introduction to the world of Professional Product Ownership. Learn how to effectively navigate the intersection of business, technology, and stakeholder management and guide your Scrum team to new heights of productivity and value delivery. Discover how to use Scrum techniques to make informed decisions, prioritize effectively, and adapt to changing environments. Explore ways you can craft a compelling product vision and align it with business strategy. Dive into the nuances of balancing short-term demands with long-term goals, while fostering innovation and creativity within your team. Gain invaluable insights backed by real-world experience. Plus, build a deeper understanding of how to leverage your role for maximum impact. Whether you’re new to Scrum or looking to enhance your skills, this course equips you with the tools and strategies to thrive in the ever-evolving landscape of product ownership.

Learning objectives
Identify the key responsibilities and accountabilities of a Professional Scrum Product Owner.
Describe the key elements of a product vision statement that aligns with organizational strategy.
Define measurable product goals and connect them to sprint goals.
Explain the most effective stakeholder management techniques that help scrum professionals maximize product value.

Skills covered

Product ManagementAgile Project ManagementProject Management SkillsProject ManagementBusiness Analysis and StrategyOne-Off

Concepts

0. Introduction

  • 01 - The product owner - Delivering value in an uncertain world

1. Engaging with Vision

  • 02 - Maximizing innovation and creativity
  • 03 - Establishing and maintaining the product vision
  • 04 - Providing direction with goals and roadmaps
  • 05 - Collaborate with stakeholders and teams to deliver value
  • 06 - Story from the field - Engaging with empathy

2. Lead to Value

  • 07 - Discovery and understanding the opportunity
  • 08 - Defining a product
  • 09 - Planning and managing costs
  • 10 - Aligning with business strategy
  • 11 - Developing and maintaining product strategy

3. Evolve with Validation

  • 12 - Iteratively and incrementally deliver value
  • 13 - Measure value in terms of outcomes
  • 14 - Experiment deliberately

4. The Scrum Framework

  • 15 - Scrum - A quick refresher
  • 16 - Product backlog management
  • 17 - Sprint planning
  • 18 - Sprint review
  • 19 - Common mistakes during a sprint review

Conclusion

  • 20 - Achieving certification in scrum
  • 21 - Continuing your journey with product ownership

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