Print Production: Folding

Course details

Get fresh ideas for your next print marketing campaign as the world's leading expert on folded formats, Trish Witkowski, shares unique and effective folded solutions that will add that "wow factor" to your creative projects. This highly visual and inspiring course is filled with print "eye candy"—for designers who operate on either end of the budget spectrum. Trish will set a strong foundation of folding lingo, folding families, and folding dos and don'ts. She'll also share her 10 high impact tricks for folding success and show you how to expertly create folding templates and dielines. You'll see lots of real-world solutions from her famous sample library, too.

Learning objectives
Understanding folding families and folding lingo
Choosing the right folding style for your project
The importance of paper selection and scoring
Inspired real-world ideas for events, mail, marketing, and more
How folding happens and how to get the best results
Placing fold marks and fold guides and building templates
Folding tips and strategies to suit any budget

Concepts

0. Introduction

01 - Welcome
02 - What you should know before watching this course
03 - Using the exercise files

1. Folding Families

04 - Folding families
05 - Accordion folds
06 - Basic folds
07 - Gate folds
08 - Map folds
09 - Parallel folds
10 - Poster folds
11 - Roll folds
12 - Specialty folds
13 - Hybrid and composite folds
14 - Proprietary folds

2. Folding Lingo

15 - What is folding compensation
16 - Panels vs. pages
17 - Flat size vs. finished size
18 - Broadside and short folding
19 - Parallel folds and right-angle folds

3. Folding for Production

20 - Machine folding vs. hand folding
21 - Buckle-plate folding
22 - Knife folding
23 - Plow folding
24 - Inline, offline, and near-line production
25 - The role of scoring
26 - The fine line between standard and specialty

4. Planning for Folded Materials

27 - Folding and the user experience
28 - The folding sequence dummy
29 - Choosing the right fold for your project
30 - Choosing the right paper
31 - Folding for mail

5. Folding in Layout

32 - Setting up the digital document
33 - Placing fold marks
34 - Building templates the easy way
35 - File setup for specialty formats

6. 10 High-Impact Folding Tricks

36 - Simple guillotine trims
37 - Direction and format changes
38 - Asymmetry
39 - Broadside folds
40 - Visual tricks
41 - Short folds
42 - Die cuts
43 - Extended panels
44 - Zip strips and pull-tabs
45 - Flaps

7. Inspired Real-World Folded Solutions

46 - Folded solutions for mail
47 - Folded solutions for special events
48 - High-budget specialty folds
49 - Low- to moderate-budget folds

Conclusion

50 - Next steps