Podcasting for Enterprises
23mBeginner2023-08-18
Authors
Danny Ozment
Marketing Consultant, Brand Strategist, Podcast Producer
Course details
Are you wondering how a podcast can benefit your organization? Could you use it for marketing? What about PR and corporate communications, or even talent development? How can you make your podcast secure? Instructor Danny Ozment answers these questions and more, in this course. Danny explains several important reasons why podcasts work, such as building thought leadership and establishing evergreen content. He goes into some podcast uses that are specific to enterprise podcasting, like how you can use podcasts for internal training and for conveying messages and statements from organization leaders, then concludes with practical advice on developing a plan for your enterprise podcast.
Skills covered
AudacityPodcastingEnterprise Content ManagementAudio and MusicPersonaNetwork and System AdministrationOpen Source
Concepts
0. Introduction
- 01 - Podcasts and the enterprise
1. Why Podcasts Work
- 02 - Podcasts build know, like, and trust
- 03 - Expertise and authority
- 04 - Listener statistics
- 05 - Evergreen content
- 06 - Effective communications
2. Enterprise Podcasting
- 07 - Enterprise podcasts
- 08 - Recruit, train, and develop
- 09 - Corporate communications and culture building
- 10 - Internal communications
- 11 - Branded content
- 12 - Appearing as guest experts on other podcasts
Conclusion
- 13 - Develop a plan for your enterprise podcast