Persuasive Coaching

Coaching is quickly replacing the performance review in most forward-thinking companies. Persuasive coaching teaches you how to incorporate basic psychological concepts throughout the coaching process to ensure a better, more effective coaching relationship. In this course you can learn core coaching skills, review the coaching process, and understand the psychology of persuasion. Instructor Brian Ahern provides tips to build relationships, enhance trust with your employees, and use feedback and accountability measure to enforce positive behavior changes. Case studies peppered throughout the course show you how to apply those skills in the coaching process.

Learning objectives
Recognize the similarities between business coaching and sports coaching.
List the differences between pacing and mirroring.
Identify which element of trust involves rapport.
Recall how social proof can enhance feelings of trust toward the coach.
Explain the principle of scarcity.