Personalized Sales: How Real Connections Can Produce Powerful Result
56mBeginner2022-07-07
Authors

Madecraft
Full-Service Learning Content Company

Luis Baez
Global Sales Enablement Leader, Trainer, and Professional Speaker
Course details
One of the toughest parts of the job as a sales representative is nurturing a relationship with a new prospect all the way to the point of closing the deal. It takes a personalized approach to forge connections, though—and building these connections takes knack, emotional intelligence, and a genuine interest in your prospects. In this course, Luis Baez—entrepreneur and the senior manager of global sales enablement at Deputy—helps you personalize your sales approach from initial communication all the way to onboarding.
Discover tools to ensure that meetings are productive, successful, and followed up enthusiastically. Learn strategies to promote your product and reduce your prospect’s anxiety during the buying process. Along the way, Luis teaches you various approaches to smoothly onboard a client so that they feel comfortable using your product. By the end of this course, you’ll be equipped with the confidence to personally attend to prospects in every aspect of the sales process.
Discover tools to ensure that meetings are productive, successful, and followed up enthusiastically. Learn strategies to promote your product and reduce your prospect’s anxiety during the buying process. Along the way, Luis teaches you various approaches to smoothly onboard a client so that they feel comfortable using your product. By the end of this course, you’ll be equipped with the confidence to personally attend to prospects in every aspect of the sales process.
Skills covered
Customer Service SkillsSales SkillsCustomer ServiceSalesOne-Off
Concepts
0. Introduction
- 01 - How to achieve results
1. Personalization Basics
- 02 - Target audience
- 03 - Effectiveness of personalization
- 04 - Tools for implementation
2. Consciously Qualifying Leads
- 05 - Why qualification matters
- 06 - Personalizing your inbound experience
- 07 - Customizing your outbound efforts
- 08 - Personalizing your invitation
3. Delightful Discovery
- 09 - Importance of discovery
- 10 - Preparing for the call
- 11 - Confirming next steps
4. Friendly Follow Ups
- 12 - Staying in touch
- 13 - Sustaining interest
5. Compassionately Closing
- 14 - Closing done right
- 15 - Video as a closing tactic
6. Seamless Onboarding
- 16 - Success after the sale
- 17 - Creating customized onboarding
Conclusion
- 18 - Time to personalize
Related courses
- UX Research: An Audience Segmentation Case Study
- Salesforce for Marketers
- Build with AI: Creating AI Agents with OpenAI's Responses API
- B2B Sales: Pre-Call Prep
- Marketing Foundations: The Marketing Funnel
- Leveraging AI for Sales Prospecting
- Buyer Behavior Changes: Selling to the New Buyer
- The Essential Sales Tech Stack: Tools Every Seller Needs to Crush Quota
Related learn paths
- Create and Deliver Engaging Presentations
- Python for Data Professionals in Healthcare
- Python Hands-On Practice
- Generative AI for Customer Service with Microsoft 365 Copilot Professional Certificate
- AI Boot Camp for Small and Medium-Sized Businesses (SMBs)
- Develop Your Presentation Skills
- Essential Skills for Growing as an Entrepreneur
- Developing AI Skills in Human Resources