Nonprofit Fundraising: A Beginner’s Guide

Course details

Relationships are part of our daily lives, and focusing on them is a proven method for successful communication. To raise funds successfully, you need to aim for long-lasting, mutually beneficial relationships. This starts by understanding the exponential growth of the nonprofit world’s impact on donors. This course from Fundraising Academy explains how donor’s mindsets have changed with the development of watchdog organizations. Learn to embrace your selling persona and improve prospective and donor relationships with the Cause Selling Cycle. Explore ways to remain ethical in the gray areas, as well as the time management, organizational, and communication skills that you will need as prospective donors decide to partner with you and your cause.

Concepts

0. Introduction

01 - It's all about relationships

1. Fundraising Landscape

02 - A new era of fundraising
03 - The evolution of giving
04 - The watchdog era
05 - Do fundraisers really sell

2. Cause Selling Overview

06 - What is Cause Selling
07 - Cause Selling vs. fundraising
08 - The Cause Selling process
09 - Training is not optional

3. A New Fundraising Era

10 - The new goal of fundraising
11 - Ethics in fundraising
12 - Ethical influence
13 - Ethical responsibilities

4. A New Donor Era

14 - Building donor relationships
15 - The new donor mindset
16 - How donors see you
17 - What donors want
18 - A donor's most prized possession

5. Fundraising Focus

19 - Cultivating a time-positive attitude
20 - Gathering focus
21 - Where does the time go

6. Getting Organized

22 - Get organized and take control
23 - Conquer the clutter
24 - Control the interruptions

7. Managing Priorities

25 - Separate priorities from the noise
26 - The Ivy Lee Method
27 - The Pareto principle
28 - Travel time prioritization
29 - Social media time management

8. Handling Processes

30 - System and processes
31 - Schedule everything
32 - Create to-do lists
33 - Set time goals

9. Cause Selling Approach

34 - Prospect donors
35 - Before approaching donors
36 - Approach donors
37 - Needs discovery
38 - Presentation
39 - The ask

10. Donation Decision Process

40 - Acknowledge
41 - Search
42 - Assess
43 - Decide
44 - Assess again

11. Psychology of Giving

45 - Perception is reality
46 - Art of communication
47 - Body language

12. Donor Styles

48 - The four donor styles
49 - Identifying the styles
50 - Social style differences

Conclusion

51 - Focus on relationships