Multi-Platform Video Producing

Course details

Become more confident in your multiplatform delivery strategy and discover how to be more creative with your content. This workshop is designed to help video producers who find they need to deliver video content to multiple platforms simultaneously, including web, large screens, mobile screens, and more. It can help you make the right decisions—before shooting—to reach the broadest audience possible. Instructor Amy DeLouise shows how to use the many tools and platforms available, plan for a variety of delivery formats, and improve the audience experience on a range of devices, including small and large screens. She also shows how to increase your reach by ensuring accessibility and maximize distribution opportunities by future-proofing your project. Plus, learn how to scope your projects appropriately by setting a budget.

Learning objectives
Leveraging storytelling
Choosing the right frame rate and frame size
Audio and color considerations
File storage and DIT
Budgeting for transmedia delivery
Ensuring maximum audience engagement
Making video accessible to all
Ensuring a quality experience
Maximizing quality for small screens, social media, and mobile devices

Concepts

0. Introduction

01 - What will be covered
02 - Important trends

1. Leveraging Storytelling for Transmedia Delivery

03 - Who is the audience
04 - Content acquisition
05 - Rights and permissions

2. Technical Decisions to Address before Shooting

06 - Acquisition frame size
07 - Progressive interlaced
08 - Choose frame rate
09 - Delivery frame size
10 - Mastering color space
11 - Audio considerations
12 - Tools for producers

3. Planning for Transmedia Delivery

13 - File storage and DIT
14 - Plan BTS video photo
15 - Social media
16 - User generated content
17 - Second screen content
18 - Transmedia delivery budgeting
19 - Test exported files

4. Obstacles to and Opportunities for a Quality Audience Experience on Multiple Platforms

20 - Quality on different platforms
21 - Viewing environment
22 - Screen size
23 - Streaming compression
24 - Quality audio experience
25 - Accessibility
26 - Opportunities

5. Maximizing Story Impact for Small Screens, Social Media, and Mobile Viewers

27 - Improve story for mobile
28 - Scene design for mobile
29 - Sound design for mobile
30 - Graphics considerations for mobile

6. Maximizing Story Impact for Large Screens

31 - Improve story for large screens
32 - Playback considerations
33 - Sound design - Large screen
34 - Scene design - Large screen
35 - Graphics - Large screen

7. Future-Proofing Your Transmedia Project

36 - Archive source social content
37 - Store mezzanine files
38 - Archive releases

Conclusion

39 - Next steps