Motion Graphics for Social Media

Course details

Improve your social media impact by creating eye-catching content. The most successful social media channels and campaigns are video-based, combining clear communication with solid motion design. In this course, instructor Andy Needham walks through four hands-on projects that demonstrate how to effectively create motion graphics for your branded video content using Adobe After Effects. Learn how to create an animated logo, design and animate titles and lower thirds that can be easily repurposed, create effective transitions, and animate call-to-action elements like a Subscribe button. Plus, learn how to combine these techniques to maximize engagement and conversion and use Adobe Media Encoder to export your projects for specific social media platforms.

Learning objectives
Animating a logo
Designing titles
Animating a lower third
Creating transitions
Animating complex transitions
Creating animated call-to-actions
Outputting video for social media

Concepts

0. Introduction

01 - Motion graphics for social media
02 - What you should know
03 - Why use motion graphics with social media

1. Animate a Logo

04 - How should your logo move
05 - Import a logo
06 - Block out the motion with keyframes
07 - Refine animation with the Graph Editor

2. Working with Type and Shapes

08 - Designing titles
09 - Text animators and presets
10 - Design and animate a lower third
11 - Use shape layers to reveal letters

3. Creating Transitions

12 - What are transitions
13 - Animate a simple wipe
14 - Animate a complex transition
15 - Apply transitions

4. Call to Action

16 - What is a call to action
17 - Animate a thumbs up
18 - Animate other call-to-action elements

5. Putting It All Together

19 - Combine call-to-action elements
20 - Create an end card
21 - Output video for social media

6. Create Engaging Full-Screen Graphics

22 - What are full-screen graphics
23 - Overview of project
24 - Create a looping animation with shape layers
25 - Build a looping background asset
26 - Animate copy using text animators
27 - Add supporting graphic elements
28 - Complete the animation with transitions

7. Repurpose and Reformat

29 - Reformat content for 16 - 9 aspect ratio
30 - Reformat content for 9 - 16 and 4 - 5 aspect ratios

Conclusion

31 - Next steps