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Mobile Marketing Strategy

Mobile Marketing Strategy

1h 3mIntermediate2021-08-24

Authors

Keitha Maciel

Keitha Maciel

Marketing Executive, Speaker, and Consultant

Course details

If you’re in marketing, you have to reach and connect with customers and prospective customers where they are. And more than ever, people are on their phones and mobile devices, which means that having an effective mobile marketing strategy is essential to your business. But how do you break through the marketing noise? In this course, marketing executive Keitha Maciel teaches you how to successfully leverage mobile devices to resonate with your audience. She discusses the many elements needed to craft an effective mobile marketing strategy, and shares enhanced customer engagement techniques that help build relationships, which can increase sales and conversion rates. Whether you are a small business, growing business, or large enterprise, if mobile is not part of your marketing plans, you'll be left behind. Join Keitha as she gets you on the fast track to implementing your mobile marketing strategy.

Skills covered

Mobile MarketingMarketing StrategyMarketingOne-Off

Concepts

0. Introduction

  • 01 - Crafting an effective mobile marketing strategy
  • 02 - What you need to know
  • 03 - The state of mobile marketing

1. Laying the Mobile Marketing Strategy Foundation

  • 04 - Mobile marketing strategy essentials
  • 05 - Mobile marketing tools for success

2. Apply Marketing Strategy - 101 Considerations to Mobile

  • 06 - Use the insights from a mobile competitive analysis
  • 07 - Map the client journey

3. Attract Your Ideal Mobile Clients

  • 08 - Identify your ideal client
  • 09 - Gather audience intelligence

4. Developing the Mobile Marketing Plan

  • 10 - Marketing your mobile app
  • 11 - Engage with existing customers via SMS text messaging
  • 12 - Mobile-first marketing via email
  • 13 - Get set up for mobile commerce
  • 14 - Select your mobile marketing tactics and channels

5. Successful Mobile Marketing Campaigns

  • 15 - Successful mobile marketing campaign examples
  • 16 - Campaign analysis - Why it worked

Conclusion

  • 17 - Working with third-party partners
  • 18 - Legalities surrounding mobile marketing
  • 19 - Next steps in mobile marketing strategy

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