Media Training Essentials
29mIntermediate2021-05-24
Authors

Jessica Chen
Founder of Soulcast Media
Course details
There are more opportunities than ever to get your ideas in front of large audiences. You have TV, radio, and digital news, but you also have podcasts and social media sites. Many of these interviews can also be conducted from almost anywhere in the world. In this course, Jessica Chen, the founder and CEO of Soulcast Media--a global business communications agency--takes you through exactly what you need to do to prepare for any media interview. As a former Emmy Award-winning TV news reporter, Jessica knows firsthand the kinds of questions interviewers ask, and how you can navigate the conversation strategically using your words, tone of voice, and body language. After watching this course, you’ll be better prepared to project confidence and control your own narrative in all media interview settings.
Skills covered
Public RelationsMarketingOne-Off
Concepts
0. Introduction
- 01 - Why media training is important
1. Planning Your Media Message
- 02 - Understand the media landscape
- 03 - Craft your message for the media
- 04 - Prepare context for your message
- 05 - Navigate crisis communications
2. During the Interview
- 06 - Presenting effectively on camera
- 07 - Convey your message using body language
- 08 - Control the interview setting
- 09 - Turn negative questions into positive statements
Conclusion
- 10 - Post-interview tips
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