Mastering Video to Advance Your Career

Course details

Jane Hanson has spent over 30 years helping people speak well. In this course, the Emmy-award-winning television journalist and media/presentation coach shares her tips, tricks, and secrets of making compelling videos that will engage your audience and deliver your brand with authenticity. Jane first discusses why video matters and why you should create videos in the first place. She teaches you how to target and scale your audience and how to craft a message that resonates with your viewers. Jane also covers style and dressing with intention, how to use body language, ways you can polish your delivery, tips on using teleprompters and props, how to prepare for a media interview, and more.

Concepts

0. Introduction

01 - Mastering video in your career

1. Why Should I Create Video

02 - Why video matters
03 - Purpose and mediums
04 - What is driving you to create video
05 - Who are you, and what is your brand

2. Put Your Audience First They Matter Most

06 - Who are they, and what do they know
07 - Why should your audience care
08 - How to target and scale your audience

3. Maximizing Your Message

09 - Top takeaway
10 - Organizing your thoughts for the most impact
11 - Formula for successful messaging
12 - Introduction to PDF exercise

4. The Magic of Good Storytelling - The Oldest Trick

13 - Why good storytelling works
14 - The four Ps
15 - Follow Walt Disney's lead and formula
16 - Be bright, be brief, be gone

5. Body and Voice - The Do's and the Don'ts

17 - Body language and credibility
18 - Voice
19 - Eyes
20 - Facial expressions and smile
21 - Gestures
22 - Strategic body movement

6. Creating Your Signature Brand on Camera

23 - Style
24 - Dress with intention
25 - Set or environment

7. Polish Your Delivery Best Logistics

26 - How long should it be
27 - Scripts and memorizing
28 - Teleprompter tricks
29 - Props can really work

8. Create a Winning Media Interview

30 - Simplify your message and be direct
31 - Time is finite
32 - Answering tough questions with ease
33 - Become the go-to expert

9. Dare to Be a Risk Taker Get Uncomfortable

34 - How to get out of your head
35 - Passion sells
36 - Empathy
37 - Learn to love video