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Marketing Tools: SEO (2021)

59mIntermediate2021-04-12

Authors

Sam Dey

Consultant and Instructor Specializing in Digital Marketing

Course details

Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, it can be challenging to choose the right tools for the right tasks. In this course, S04122021am Dey covers must-haves for your SEO tool kit, including Google Webmaster Tools, Page Speed Insights, Screaming Frog SEO Spider, Keyword Planner, Google Structured Data, SEMRush, MOz Opensite Explorer, Buzzstream, and more. Not just for pros, these tools can help anyone concerned with their SEO performance to gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.

Skills covered

Webmaster ToolsKeyword PlannerSEMrushMOZ Opensite ExplorerMozGoogle AdsSearch Engine Marketing (SEM)Search Engine Optimization (SEO)GoogleMarketingOpen SourceDeep Dive (X:Y)

Concepts

0. Introduction

01 - Develop a professional SEO toolkit

1. Keyword Research Tools

02 - Google Keyword tool
03 - Tools to finding long-tail keywords
04 - Tools to improve content
05 - Keyword ranking tools

2. Tools to Improving Domain Authority

06 - Backlinking tools
07 - MozBar Chrome tool
08 - Remove harmful backlinks
09 - Buzzstream tool

3. Key SEO Tools

10 - Google My Business tool
11 - Structured data
12 - Speed testing tools
13 - Google Alerts

4. Website Audit Tools

14 - Google Search Console
15 - Bing Webmaster tools
16 - Site audit tools (Ubersuggest Ahrefs)
17 - ClickFlow A B testing tool

Conclusion

18 - Continue your personal SEO journey