Marketing Tips (2018)
2h 35mBeginner2019-01-31
Authors
Brad Batesole
Marketing Thought Leader, Chief Learning Officer at Madecraft
Course details
The marketing world moves fast. Stay up to date with the latest tools and techniques in this series from expert Brad Batesole. Get new, actionable tips to help you build community, start conversations with customers, boost sales, track engagement, measure analytics, and leverage social media tools to grow your brand. You can also learn a few tricks to make your work a little bit easier and a little more creative, too. In addition to sharing from his bank of experience, Brad will answer questions submitted by members. Submit your question using our feedback button and you might just see it in a future episode!
Skills covered
Serial (Weekly)Marketing StrategyMarketing
Concepts
0. Introduction
- 01 - Welcome back
Marketing Tips
- 02 - Best practices for organizing UTM tags for campaigns
- 03 - How to conduct A B testing with Google Optimize
- 04 - Calculate and forecast growth rate using Excel
- 05 - Project management tips for agile marketing using Trello
- 06 - Data analysis with Google Data Studio
- 07 - SQL for marketers
- 08 - Why you need to bid on your brand keywords with Google Ads
- 09 - How to work with a new sales team
- 10 - How to calculate what to bid and spend on ads
- 11 - Build a lean canvas with RealtimeBoard
- 12 - How to increase email open rates by improving timing
- 13 - Searching competitor sites for hidden gems and content
- 14 - Use SEO research to generate ideas for your blog content
- 15 - Shortcut to quickly generate new Google Docs, Sheets, and Slides
- 16 - Advertise in Gmail with Google Ads
- 17 - Launch a legally compliant sweepstakes
- 18 - Check URL redirects after a site relaunch
- 19 - Landing page inspiration with Land-book
- 20 - Use Hunter.io to find email addresses
- 21 - How to set up Google Alerts
- 22 - Growth hacking content using Twitter custom Audiences
- 23 - Use Google Shopping Insights for market research
- 24 - What is creativity and how do you come up with new ideas
- 25 - Source testimonials from your customers
- 26 - Prioritze objectives with the ICE model
- 27 - Introduce high-tempo testing in your workflow
- 28 - Evaluate your Net Promoter Score (NPS)
- 29 - Building better landing pages
- 30 - How to improve your local SEO
- 31 - Quicky add subtitles to any video with Kapwing
- 32 - How to prequalify traffic when running PPC ads
- 33 - Identify conversion problems with Google Analytics
- 34 - Use HARO to make connections with journalists
- 35 - Conduct SEO research by running PPC ads
- 36 - Monitor your competitors' websites for changes
- 37 - Matchbooks are good marketing
- 38 - What is your unfair advantage
- 39 - Sensory marketing - Mental stimulation in display ads
- 40 - Geotarget single buildings in Facebook ads
- 41 - Automate your LinkedIn networking
- 42 - Google image search tips for market research
- 43 - Creating animated images with Crello
- 44 - Optimizing your LinkedIn profile
- 45 - Listing your service or delivery business on Google
- 46 - Using Google Trends for market research
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