Marketing Strategy: Relatable Video Content

Course details

Are you looking for a fresh approach to building and implementing a video strategy? Have you ever wondered how to create and share video content to boost your brand identity across channels? As major platforms like Facebook, Instagram, and TikTok prioritize video over still images, video is no longer just “nice-to-have”—it’s a key tool in the marketer's toolkit.

In this course, marketing and media expert Dierdre Breakenridge teaches you how to create more relatable, authentic, and compelling video assets. Put on your director’s hat and showcase your brand to connect with your customers. Get tips on creating video content for distribution as part of a marketing strategy. Explore different video formats such as product videos, livestreams, and more, along with ways to deliver targeted messaging, set benchmarks, and leverage videos on websites and social media platforms. Diedre gets you ready for your big close-up so you can present your brand to the world.

Concepts

0. Introduction

01 - Building a marketing strategy for relatable video content

1. Building Video into Your Marketing Strategy

02 - Using an audit to assess and analyze relatable video assets
03 - Creating a marketing video foundation checklist
04 - Securing resources for your marketing video innovation
05 - Identifying your marketing video content goals

2. Creating Branded, Authentic, Compelling Marketing Videos

06 - Stepping into your role as a video director
07 - Identifying what resonates for your customer in videos
08 - Creating messaging to meet customer passion in videos
09 - Building your brand through meaningful video

3. Leveraging Video Formats for Multiple Marketing Channels

10 - Outlining audience immediacy in any channel
11 - Creating video-on-demand for social media marketing
12 - Developing livestream videos in your marketing campaigns
13 - Identifying how relatable video can work for your website
14 - Building thought leadership through video

4. Integrating Video into Existing and Standalone Campaigns

15 - Using video to ignite your brand champions
16 - Propelling your brand story and your people through video
17 - Creating video campaigns with public momentum

5. Measuring Relatable Videos in Your Marketing Program

18 - Building, launching, and measuring the video experience
19 - Including video in your marketing campaign's metrics

Conclusion

20 - Continually refining your relatable video marketing strategy

Marketing Strategy: Relatable Video Content

Authors

Deirdre Breakenridge