Marketing on Twitter

Course details

Twitter boasts hundreds of millions of engaged users on the lookout for new content—making it a great place to market your business, products, and services. Get started with this course, which was designed to help businesses of all sizes use Twitter for marketing. Social media strategist Megan Adams explains how to create a great profile, how to find and follow people on Twitter, and how to define your brand personality and begin tweeting. Plus, learn how to integrate Twitter into your website, create an advertising account to launch sponsored tweets and ads, and track the impact of your advertising efforts to determine what's working and what isn't. Along the way, Megan sprinkles in tips for managing your account and your workload and helping your tweets trend.

Concepts

0. Introduction

01 - Twitter is a great place for businesses

1. Get Started with Twitter

02 - Why your business should be on Twitter
03 - Establish marketing objectives on Twitter

2. Build Your Twitter Profile

04 - Build your brand on Twitter
05 - Add a photo and cover image to your Twitter profile
06 - Write your Twitter bio
07 - Pin a tweet

3. Build Your Twitter Audience

08 - Connect with contacts on Twitter
09 - Explore hashtags on Twitter
10 - Use Twitter lists

4. Post on Twitter

11 - Craft a great tweet
12 - Create a tweet schedule
13 - Track the success of your tweets
14 - Leverage the power of retweets

5. Advertise on Twitter

15 - Set up an advertising account on Twitter
16 - Launch your Twitter ad campaign
17 - Measure your advertising efforts

6. Marketing Tips for Twitter

18 - Craft exciting content for Twitter
19 - Create compelling offers on Twitter
20 - Add Twitter buttons and widgets to your website

Conclusion

21 - Take your Twitter marketing to the next level

Marketing on Twitter

Authors

Megan Adams