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Marketing on Facebook: Managing a Company Page

Marketing on Facebook: Managing a Company Page

47mBeginner2023-04-10

Authors

Megan Adams

Megan Adams

Social Media Strategist, Viral Marketer

Course details

Customers expect businesses to have a social media presence, but how can you manage your presence effectively? In this course, social media strategist and viral marketer Megan Adams shares how to manage a company page on Facebook, a Meta platform. Megan explains how to keep your company page secure and how to use Meta Business Suite. She covers several ways to build a content strategy and increase the reach of your company page. Megan concludes with ways to check how your page is performing and suggestions on how to improve that performance.

Skills covered

FacebookMetaSocial Media MarketingMarketingDeep Dive (X:Y)

Concepts

0. Introduction

  • 01 - Getting started with Facebook company pages

1. How to Optimize Your Facebook Company Page

  • 02 - Using Facebook's About section on your company
  • 03 - Using Facebook's profile and header on your company page
  • 04 - Using Facebook's call-to-action button on your company page
  • 05 - Using Facebook's Newsfeed on your company page

2. Posting and Responding on Your Facebook Company Page

  • 06 - Setting up settings and notifications on your company page
  • 07 - Managing access on your company page
  • 08 - Creating a plan to manage Facebook messages for your company

3. Managing Your Page with Meta Business Suite

  • 09 - Managing your Inbox in Meta Business Suite
  • 10 - Using Planner to publish content to your Facebook page
  • 11 - Using Insights to assess your Facebook page performance

Conclusion

  • 12 - Continually manage your Facebook company page

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