Marketing on Facebook (2022)
1h 37mBeginner2022-04-06
Authors

Megan Adams
Social Media Strategist, Viral Marketer
Course details
When your business is on Facebook, your reach increases exponentially. You can find new prospects and market directly to customers. This course helps you set up a Facebook account exclusively for business use and teaches you how to build out your page in a way that clearly identifies your brand. Instructor Megan Adams shows you how to create a page, build your audience, and craft and share interesting, meaningful content. She also shows how to use advanced features, including events, stories, and Facebook Live. Plus, see how to promote your business and engage with your followers by leveraging Facebooks offers. The course wraps with tips for continuing to grow your business on Facebook, including using Facebook Insights to track the effectiveness of your page.
Skills covered
FacebookMetaSocial Media MarketingMarketingDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Get to know the power of Facebook
1. Get Started
- 02 - Why your business should be on Facebook
- 03 - How Facebook Pages work
2. Build Your Page
- 04 - How to create a Facebook page
- 05 - Add a logo and cover photo
- 06 - Add a call to action button
- 07 - Choose a username for your Facebook page
- 08 - Modify Page settings
3. Build Your Audience on Facebook
- 09 - Posting best practices
- 10 - Invite friends to like your page
- 11 - Add a call-to-action button to your page
4. How to Create Facebook Posts
- 12 - Post an update on your page
- 13 - How to pin posts on your page
- 14 - How to schedule Facebook posts
5. Advanced Facebook Page Features
- 15 - How to create a Facebook event
- 16 - Page recommendations and reviews
- 17 - Facebook Live
- 18 - Facebook stories
- 19 - Add page admins
- 20 - Facebook Inbox
- 21 - Set up an offer
6. Understand Facebook Insights and Reports
- 22 - Understand Facebook Insights
- 23 - View your Facebook Insights reports
Conclusion
- 24 - Continue growing your business on Facebook
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