Marketing Analytics: Decoding the Conversion Funnel for Revenue Growth

This course equips you with an essential toolkit to find and fix the leaks in your sales funnel. You’ll get actionable, easy-to-use strategies that will help you improve your conversion rate, capture more leads, and directly boost revenue. Gain practical, insider techniques from instructor Deborah O’Malley, an expert optimizer, on how to perform funnel analysis, identify weak points in the funnel, and implement targeted solutions to grow your business. By the end of this course, you’ll be equipped with both the strategic understanding and the tactical competencies required to optimize customer journeys as well as take advantage of previously missed monetization opportunities. Now is the time to future-proof your conversion workflow for amplified growth. Are you ready to crack the conversion optimization code with this complete funnel mapping playbook?

Learning objectives
Dispel conversion funnel myths: recognize that a conversion funnel is an analogy, and visualize how the traditional funnel model has transformed over time.
Determine where the leaks in the conversion funnel exist: learn how to read analytics data to pinpoint drop-off points and spot the biggest leaks.
Leverage three powerful metrics for gauging funnel performance: abandonment, engagement, and conversions.
Apply data-decoding strategies to not only figure out where the problem in the funnel is but also what the issue looks like on-site.
Identify key performance indicators (KPIs) to accurately track and improve your funnel conversions.
Create a testable hypothesis and apply it to optimize your funnel.
Monitor and continuously optimize your funnel.