Logo Design: Creating Brand Extensions

Course details

Brand extensions for logo design refer to the use of an existing brand’s logo and visual identity to launch new products or services in a different category. This can help to leverage the brand’s existing equity and reputation to introduce new offerings to the market. For example, a company known for its athletic wear may use its logo and visual identity to launch a line of sports equipment or nutritional supplements. In this course, designer and illustrator Von Glitschka shows you how to create a cohesive brand experience for consumers and increase the brand’s overall visibility and recognition. In addition to guiding you through the process, Von also highlights specifics like setting up final deliverables and a brand style guide.

Learning objectives
Understand the concept of a brand system and the primary brand assets necessary for creating brand extensions.
Explore the process of creating alternate formats, reverse brand assets, badge designs, brand patterns, brand iconography, brand character, brand merchandise, vehicle graphics, and social media graphics.
Create final deliverables and a brand style guide to ensure consistency across all brand extensions.

Concepts

0. Introduction

01 - Creating a brand system

1. Establishing Primary Brand Assets

02 - Establishing primary brand assets

2. Creating Brand Extensions

03 - Alternate formats
04 - Creating reverse brand assets
05 - Badge designs
06 - Brand patterns
07 - Brand iconography
08 - Brand character
09 - Brand merchandise
10 - Vehicle graphics
11 - Social media graphics

3. Final Art Files

12 - Setting up final deliverables
13 - Setting up a brand style guide

Conclusion

14 - Next steps

Logo Design: Creating Brand Extensions

Authors

Von Glitschka