Live Video Streaming: Essential Skills

Course details

Learn the basics of live video streaming for marketing, advertising, and communication. John Dudley provides live webcasting solutions for some of the world's leading brands and causes via his DC Webcasting service. In this course, he shares his expertise with you. He covers solutions ranging from commonplace consumer technology to integrating professional video, sound, and back-end content delivery solutions. The goal of this course is to help you understand the wide range of streaming options available—including live, simulated live, and on-demand streaming—and help you make smart video production, IT, and CDN decisions.

Learning objectives
What webcasting is and what it's not
Determining if live streaming is a good investment of time and resources
Defining consumer, prosumer, and enterprise webcasting
What's a CDN? The basics of content delivery networks
Production equipment, hardware, and software
Front- and back-end roles and responsibilities
Integrating an on-demand content strategy
Measuring impact: Using analytics to develop actionable insights for the future

Concepts

Welcome

01 - What you will learn in this course

1. What Is Webcasting and How Does it Work

02 - Defining the concept and the variable levels of complexity
03 - Webcasts, webinars and video conference calls - What s the difference
04 - The process behind live video streaming
05 - What is encoding and why does it matter
06 - Speed kills - The importance of connectivity

2. Determining if Live Webcasting Is a Smart Investment

07 - Why should I go live
08 - Just because you build it doesn t mean they will come
09 - Identifying your targets and the channels
10 - Developing the messages to drive engagement
11 - Aligning the desired outcomes with scope, budget and ROI

3. From Consumer to Enterprise and Everything in Between

12 - Taking the DIY, consumer path
13 - Utilizing a hybrid of pro tools and consumer platforms
14 - Producing a broadcast quality, enterprise-level show
15 - Integrating presentations, live surveys, chat, closed captioning, and more
16 - Knowing when to go DIY or bring in a pro partner

4. Lights Camera Connectivity

17 - Where video production and IT meet
18 - Identifying viable connections
19 - Incorporating a site survey, connectivity testing and direct IT contact
20 - The importance of hardware whitelisting
21 - You re only as good as your pipeline

5. Production Equipment, Hardware, and Software Requirements

22 - Consumer camera and sound viability
23 - Raising production value with lighting, pro cameras, and audio
24 - Utilizing a switcher-encoder with expanded pro capabilities
25 - Switching via hardware or cloud platforms
26 - Identifying the right tools and partners to deliver

6. The Webcasting Team

27 - DIY and pro live stream roles and responsibilities
28 - CDN back-end support levels of service
29 - Defined roles and responsibilities + expertise success

7. After the Show - Integrating On-Demand Content Delivery

30 - What is on-demand and why is it important
31 - Consumer CDN on-demand capabilities and limitations
32 - Subscription and enterprise on-demand capabilities
33 - On-demand content promotion

8. Measuring Impact and Determining ROI

34 - Defining your metrics requirements before you go live
35 - Leveraging consumer platforms with integrated analytics
36 - Integrating third-party tracking and analytics

Conclusion

37 - Recap and conclusion