Live Streaming on YouTube

28mBeginner2020-02-14

Authors

CreatorUp

Top-tier digital content and training

Course details

Get started live streaming on YouTube. This short course is packed with essential information for hosting live-streaming events. Learn the necessary steps to broadcast live on YouTube, create events that stand out, test and eliminate technical difficulties, create buzz around your event, and much more. Discover how to master technical aspects such as bitrate and encoding and promote your event using innovative marketing techniques. Plus, learn how to keep your audience engaged and turn the people who tune in into engaged subscribers.

Skills covered

YouTubeShooting VideoSocial Media MarketingVideoGoogleMarketingOne-Off

Concepts

1. How to Plan a Live-Stream Event

01 - How to promote a live stream
02 - Planning a tentpole event
03 - Building your team
04 - Using tools to invite people
05 - Communicating with participants
06 - The importance of lighting
07 - The importance of audio

2. How to Run a Live-Stream Event

08 - How to run a live stream
09 - Getting started
10 - Basic event information
11 - Private versus unlisted event, and custom versus quick setup
12 - Advanced settings
13 - Creating the event
14 - Choosing a bitrate for streaming
15 - Selecting an encoder
16 - Wirecast basics
17 - Previewing and starting the live stream, part 1
18 - Previewing and starting the live stream, part 2
19 - Content ID
20 - Additional resources

3. How to Market a Live-Stream Event

21 - How to market a live stream
22 - Taking advantage of Google marketing tools
23 - YouTube archival capabilities
24 - Gamification
25 - Increase channel subscriptions