Learning YouTube Analytics

Course details

Discover how to read and use YouTube Analytics, the online reporting system from YouTube for monitoring the performance of YouTube channels and videos. Learn about what analytics are and how to use the analytics data to improve the performance of future videos. Find out how to see the kind of audience that is responding positively to channel content, how to estimate revenue, which content is benefitting from subtitles or closed captioning, how much of the view count is from repeat viewers, and more.

Topics include:
- Analytics overview
- Views and watch time
- Revenue and ad rates
- Impressions
- Click-through rate and unique viewers
- Traffic sources
- Average view duration and audience retention
- Likes and dislikes
- Subscriber bell notifications
- Audience demographics
- Estimated revenue

Concepts

0. Introduction

01 - Discover the power of YouTube analytics
02 - What you should know

1. Overview Anayltics

03 - Overview dashboard
04 - The See More window
05 - Views
06 - Watch time
07 - Subscriber analytics
08 - Revenue and ad rates
09 - Realtime

2. Reach Analytics

10 - Reach dashboard
11 - Impressions
12 - Click-through rate
13 - Unique viewers
14 - Traffic sources

3. Engagement Analytics

15 - Engagement dashboard
16 - Average view duration
17 - Audience retention
18 - Likes vs. dislikes

4. Audience Analytics

19 - Audience dashboard
20 - Subscriber bell notifications
21 - Audience demographics - Gender
22 - Audience demographics - Age
23 - Audience demographics - Top countries
24 - Top subtitle or CC languages

5. Revenue Analytics

25 - Revenue dashboard
26 - Estimated revenue
27 - Estimated monetized playbacks
28 - Playback-based CPM
29 - Revenue sources
30 - Ad types
31 - Top-earning videos

Conclusion

32 - Keep on YouTubing

Learning YouTube Analytics

Authors

Ash Blodgett