Learning Personal Branding

You are the most powerful marketing tool at your disposal. If you are starting a business, establishing your thought leadership, or trying to get ahead in your career, it's a great time to start investing in the brand of you. Learn the secrets of personal branding in this course with marketing expert Chelsea Krost. Chelsea explains how to develop your story, craft your messaging, and define your audience. Then she walks you through building your brand presence online and off, creating a calendar that will help you stay on top of social media and keep your content fresh. Plus, get tips to monetize your personal brand and land speaking engagements and guest roles.

Topics include:
Determine the fundamentals of creating your own personal brand foundation.
Recognize the essentials of making your personal branding marketing framework.
Identify the steps in writing your personal brand content calendar.
Examine the top LinkedIn tips for personal brand building.