Learning Google Tag Manager
1h 35mBeginner2024-06-17
Authors
Corey Koberg
Certified AdWords Trainer, Cofounder of Cardinal Path
Course details
Google Tag Manager is a hugely popular technology that allows marketers to easily manage all their website and app tags from one central tool. This, in turn, frees marketers from their dependency on IT or web development departments—when they want to add or alter a snippet of analytics or tracking code, they can do it themselves by adding it to the existing tag container. This course shows marketers how to effectively leverage Google Tag Manager. Discover how to best work with accounts and containers, leverage the Google Analytics built-in tags, work with control versions and user access, create custom variables and JavaScript, fire Google Analytics events using triggers, and more. Plus, discover crucial time-saving best practices that will help you avoid many common mistakes.
Learning objectives
Work with accounts and containers.
Install a container on WordPress (CMS).
Leverage the large library of built-in templates.
Work with variables.
Create triggers.
Control versioning.
Debug your tags.
Use custom HTML tags.
Learning objectives
Work with accounts and containers.
Install a container on WordPress (CMS).
Leverage the large library of built-in templates.
Work with variables.
Create triggers.
Control versioning.
Debug your tags.
Use custom HTML tags.
Skills covered
Google Tag ManagerSearch Engine Marketing (SEM)Search Engine Optimization (SEO)GoogleMarketingDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Use Google Tag Manager (GTM) for all your web code tags
1. GTM Overview
- 02 - Why is GTM so useful
- 03 - Understanding the GTM hierarchy
- 04 - Server-side vs. client-side tags explained
2. Work with Accounts and Containers
- 05 - How to configure permissions and security in GTM
- 06 - Create an account and container for GTM
- 07 - Install your first GTM container
- 08 - How to install Google Tag Manager in WordPress
3. Using Built-In Tags
- 09 - Efficiency bonus - Google Analytics built-in tags
- 10 - Installing third-party built-in tags for GTM
4. Working with Variables - Understanding Basic Variables
- 11 - Understanding basic variables in GTM
- 12 - Implementing built in variables for GTM
- 13 - Create custom variables in GTM
- 14 - Dynamic variables in GTM
- 15 - Injecting custom JavaScript into GTM variables
5. Create Triggers
- 16 - Understanding triggers
- 17 - Fire Google Analytics events using triggers
6. Previewing and Debugging Your Tags
- 18 - Introduction to the debugger - Preview mode
- 19 - Improved debugging and previewing with the Chrome extension
7. Control Versioning
- 20 - Create versions and view publishing history in GTM
- 21 - Import and export configurations in GTM
8. Use Custom HTML Tags
- 22 - Understanding and using custom HTML tags
- 23 - Best practices for custom HTML tags in GTM
Conclusion
- 24 - Next steps in learning Google Tag Manager