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Learning Google Data Studio for Marketers (2020)

Learning Google Data Studio for Marketers (2020)

1h 1mBeginner2020-10-01

Authors

Samantha Barnes

Samantha Barnes

Director of Google Analytics at Bounteous, Speaker, Trainer

Course details

With basic knowledge of Google Data Studio, you can turn any information into sleek data visualizations full of meaningful insights. But Data Studio offers a special bonus for marketers: easy access to data sets from the entire Google Marketing Platform and social media sites such as Facebook and Twitter. Learn how to create your own engaging and interactive dashboards to track marketing campaigns with Google Data Studio, in this course with Samantha Barnes. Discover how to start a new report from scratch or from a template and connect to one or more data sources, including analytics, social, paid media, and SEO tools. Then find out how to add different types of charts and graphs to your report and add filters, style, and interactive features such as dynamic menus. Finally, learn how to maximize the visual impact of your dashboard using themes and other design shortcuts, and share your reports with clients and colleagues.
Topics include:
Connecting to data sources
Adding charts and graphs
Constructing filters
Adding interactivity
Creating and editing design themes
Sharing reports

Skills covered

Google Data StudioWeb Marketing AnalyticsGoogleMarketingLearningData Science

Concepts

0. Introduction

  • 01 - Interactive dashboards with Data Studio

1. Generate Ideas for Insights and Connect to Data

  • 02 - Why Data Studio
  • 03 - Planning with purpose and choosing data
  • 04 - The Google analytics demo site
  • 05 - Bringing in data with data connectors
  • 06 - How to connect data more than one data source

2. Use Data Studio's Tools for Building Powerful Charts

  • 07 - Adding charts and graphs
  • 08 - Basic time series and line graphs
  • 09 - Dates, trends, and comparison options
  • 10 - Constructing filters for graphs
  • 11 - Using report-level settings
  • 12 - Enhancing table visualizations

3. Add Interactivity for Data Exploration

  • 13 - Making interactive drop-down menus
  • 14 - Converting tables to analyze further
  • 15 - Making graphs interactive

4. Create Visual Impact

  • 16 - Design and theme shortcuts
  • 17 - Refining and personalizing your dashboard
  • 18 - Sharing and publishing reports

Conclusion

  • 19 - Continue learning Data Studio

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