Learning Design Thinking: Lead Change in Your Organization

Design thinking is a user-centered way of solving problems. It involves extensive collaboration, using strategies such as mapping customer journeys, concept creation, and prototyping. This course teaches leaders how to help their teams adopt a design thinking mindset, and provides examples from instructor Turi McKinley's work at frog, a global design and strategy firm.

Get an overview of design thinking, including the roles and spaces required for success. Learn what makes a good leader in terms of setting goals, making everyone feel comfortable and engaged, and tailoring your approach to different personalities. Next, Turi dives into the actual process of planning, collecting research, organizing data, and analyzing the opportunities revealed through the process. Finally, she moves into the prototyping phase of making.
Design thinking differs for the design and business markets, but the concepts taught are universal in nature and will be beneficial to anyone interested in this process, no matter what industry you’re in.

Learning objectives
Evaluate the importance of design thinking and its impact on creative problem-solving within teams.
Demonstrate the ability to lead a design thinking team, align goals, and manage the creative flow effectively.
Synthesize user data to generate hypotheses and concepts through human-centered design principles.
Incorporate AI as a collaborative tool in the design thinking process for research, concept generation, and prototyping.
Foster a culture change that embraces the design thinking mindset for sustainable innovation and continuous improvement.
Skills covered