Leadership Case Studies: Strategy Development and Execution
20mIntermediate2025-09-25
Authors

Mike Figliuolo
Founder and Managing Director of thoughtLEADERS, LLC
Course details
Organizational leaders must know how to differentiate their products and services to win in competitive markets. In this course, join instructor Mike Figliuolo as he equips leaders and decision-makers with the skills required to assess and apply eight core strategies—from product and pricing to process and people—that drive competitive advantage. Through detailed, real-world case studies, you’ll get the chance to explore your new skills and prepare to define and realize your company's competitive advantage.
Learning objectives
Identify the eight core strategies for competitive differentiation in the marketplace.
Analyze real-world case studies to determine the effectiveness of various strategic approaches.
Evaluate your organization’s current positioning using a strategic advantage framework.
Compare different strategic options to determine the most effective path to market leadership.
Develop an action plan for applying selected differentiation strategies within your business context.
Learning objectives
Identify the eight core strategies for competitive differentiation in the marketplace.
Analyze real-world case studies to determine the effectiveness of various strategic approaches.
Evaluate your organization’s current positioning using a strategic advantage framework.
Compare different strategic options to determine the most effective path to market leadership.
Develop an action plan for applying selected differentiation strategies within your business context.
Concepts
Introduction
- Defining how you'll compete and win
Strategies for Competing and Winning
- Choosing your strategic advantage
Product and Positioning
- Product and positioning
Product Promotion and Price
- Promotion and price
Product Placement and Process
- Product placement and process
Physical Experience and People
- Physical experience and people
Conclusion
- Choosing your strategy
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