Introduction to Social Media Strategy

Social media never stands still and neither can a social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audernaut demonstrates the most up-to-date approach businesses are using to find new customers and grow their brands. Learn how to plan a social media presence, properly participate on social media channels, and create a robust content plan. Additionally, Anke walks through how to build a following and manage customer interactions, and explores when and how to advertise.

Topics include:
Defining your target audience
Understanding your customer’s journey
Selecting social media channels
Creating your profiles
Organic vs. paid social media marketing
Creating and repurposing content
Building a following
Using insights
Advertising on social media
Measuring success