Introduction to Business Analytics (2022)

Course details

Data is an extremely valuable resource. But without study, it can’t be used to create a data-informed strategy. Business analytics helps organizations leverage data to make better, more informed decisions. This course is a basic introduction that lays out the foundations of analytics in an easy-to-understand and engaging manner. Expert John David Ariansen explains why data is so powerful, what insights really matter, and how to use common analysis tools and techniques. Additionally, John David explores data source maps, database management, and all the various data sources that may be encountered. By the end of the course, you should have the skills necessary to start collecting, tracking, and analyzing a variety of data, including sales, marketing, and psychographic metrics.

Concepts

Introduction

Empower your business through analytics

How Can Data Improve Your Business

What is the value of data
How can data drive my decisions
Data driven vs. data informed
Three types of analytics

Analytics Fundamentals

Data governance
Data tracking tools
Effective data analysis
Finding insights in data
Statistics for analysts
Data informed decision making

Data Source Map

Data source map
Internal vs. external data sources
Combining data sources

Managing Data

Database management
Data silos
Data management tools
Visualizing data
Reporting infrastructure

The Value of Data Sources

Sales data
Marketing data
Cost data
Psychographic data
External data

Tracking Data

Key sales metrics
Tools to track sales data
Key marketing metrics
Tools to track marketing data
Key cost metrics to track
Tools to track cost data
Key psychographic metrics
Tools to track psychographic data

Conclusion

Next steps

Introduction to Business Analytics (2022)

Authors

John David Ariansen