Increase Accessibility in Digital Marketing with GenAI
24mGeneral2025-01-06
Authors
Madecraft
Full-Service Learning Content Company
Nels Henderson
Course details
Digital accessibility ensures that all who access your content can engage and identify with your message. In this course, digital marketing professor Nels Henderson will explore innovative strategies to increase accessibility in digital marketing with generative AI. You'll explore the benefits of accessibility and explore ways to foster a culture of accessibility within your organization. After this course, you'll be able to make digital content more inclusive and impactful.
Learning objectives
Understand GenAI and its role in accessibility.
Leverage GenAI for content accessibility.
Personalize and adapt with GenAI.
Measure and optimize accessibility efforts.
Promote accessibility and inclusivity.
Learning objectives
Understand GenAI and its role in accessibility.
Leverage GenAI for content accessibility.
Personalize and adapt with GenAI.
Measure and optimize accessibility efforts.
Promote accessibility and inclusivity.
Skills covered
Mobile MarketingAccessibilityContent StrategyAdvertising and PromotionDiversity, Equity, and Inclusion (DEI)Generative AIUser ExperienceMarketingLimited SeriesArtificial Intelligence (AI)
Concepts
0. Introduction
- 01 - Scale your impact with accessible digital marketing
1. Exploring GenAI and Accessibility in Digital Marketing
- 02 - Integrate GenAI's role in accessibility
- 03 - Evaluate the benefits of accessibility
2. Leveraging GenAI for Content Accessibility
- 04 - Develop transcripts
- 05 - Create captions for accessibility
- 06 - Generating alt text
- 07 - Explore text-to-speech technology
3. Personalizing and Adapting with GenAI
- 08 - Write personalized content
- 09 - Incorporate best CSS practices
- 10 - Optimize voice search
- 11 - Schemas for voice search
4. Measuring and Optimizing Accessibility Efforts
- 12 - Conduct accessibility audits
- 13 - Utilize strategies for continuous improvement
5. Promoting Accessibility and Inclusivity
- 14 - Foster a culture of accessibility
Conclusion
- 15 - Promote accessibility
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