How to Write a B2B Marketing Plan

The way you write your B2B marketing plan can say a lot about your team, how you showcase your skills, what your goals are, and whether you solve problems before, or after, they happen. In this course, marketing expert Pam Didner walks you through a step-by-step process, full of actionable tips, on how to create, implement, and modify a solid and strategic B2B marketing plan.

Learn why a B2B marketing plan is essential to the success of your marketing team. Find out how to define clear marketing objectives, compile and classify information and insights into a logical flow, and outline and design the construct of your presentation to meet the needs of internal and external stakeholders. Pam shares plan templates as well as best practices for how to do a dry run of your presentation and update your plan as you go.