How to Generate Leads for Your Business With a Podcast

46mGeneral2024-10-16

Authors

CRFT Productions

Full-Service Learning Content Company

Alex Chisnall

Course details

Learn how to effectively engage your audience on social media and advertise on relevant podcasts. Additionally, you'll discover how to pitch yourself as a guest on other podcasts and maximize those appearances. Get expert advice from instructor and podcaster Alex Chisnall to position yourself and your podcast as an authority, connect with your ideal customers, and turn podcast guests into clients. This course will help you enhance your lead generation and boost your business through strategic podcasting.

Skills covered

PodcastingBusiness StrategyAudio and MusicLimited SeriesBusiness Analysis and StrategyLeadership and Management

Concepts

0. Introduction

01 - How to generate leads for your business with a podcast

1. Understanding Lead Generation through Podcasting

02 - How podcasting can really drive lead generation
03 - Setting goals for lead generation through podcasting

2. Lead Generation with Your Own Podcast

04 - Craft a content strategy to attract leads for your podcast
05 - Call-to-action strategies to turn your listeners into leads
06 - Engage your podcast audience via social media
07 - Lead conversion through your podcast

3. Generating Leads by Advertising on Other Podcasts

08 - Identify relevant podcasts to advertise on
09 - Set clear objectives to advertise on other podcasts
10 - Craft compelling copy to advertise on other podcasts
11 - Negotiate ad placement and frequency with hosts and agencies
12 - Test, track, and iterate your podcast ads

4. Lead Generation through Guesting on Other Podcasts

13 - Identify relevant podcasts to guest on
14 - Pitching and outreach to guests on other podcasts
15 - Plan your appearance on other podcasts
16 - How to promote your appearances on other podcasts

Conclusion

17 - Next steps to generating leads using a podcast