How to Become a Thought Leader and Advance Your Career
42mGeneral2021-08-30
Authors

Jenny Foss
Career Strategist, Speaker, Recruiter, Voice of JobJenny.com
Course details
Building thought leadership can provide a crucial advantage for active job seekers and those looking to advance their careers. What does it mean to be a thought leader, though? In this course, career strategist Jenny Foss explains what thought leadership is, why it matters, and how you can use it to become a go-to voice in your industry or area of expertise. Jenny walks you through how to establish your personal branding, identify your own style, and create and share your own written, audio, and video content. If creating content doesn’t appeal to you, Jenny shows you how becoming a content curator can also help you build thought leadership. She discusses how to seek out speaking opportunities, then concludes with several useful best practices.
Skills covered
Career ManagementLeadership SkillsCareer DevelopmentLeadership and ManagementOne-Off
Concepts
0. Introduction
- 01 - What does thought leadership mean
1. What Is Thought Leadership
- 02 - Characteristics of a thought leader
- 03 - The importance of thought leadership for job seekers
2. Where Should I Start
- 04 - Establish your personal brand
- 05 - Identify your style
3. How and What Should I Share
- 06 - Write your own thought content
- 07 - Create audio or video content
- 08 - Become a content curator
- 09 - Pitching content to media outlets and influencers
- 10 - Seek out speaking opportunities
4. Best Practices for Thought Leaders
- 11 - Engage people vs. talking at them
- 12 - Help people
- 13 - Stay on brand as a thought leader
- 14 - Walk your talk
Conclusion
- 15 - Maximize your impact in minimal time
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