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Hootsuite Platform Certification: 2 Advanced Uses

Hootsuite Platform Certification: 2 Advanced Uses

47mGeneral2023-09-18

Authors

Hootsuite Inc

Hootsuite Inc

Course details

Continue preparing for the Hootsuite Platform certification exam by upskilling in social media management. This course—the second in a two-part series designed and produced in consultation with social media marketing strategists and experts—covers advanced tactics for engaging more effectively with your social media audience, using Hootsuite Inbox 2.0, publishing collaborative and scheduled content, suspending posts, and more. Along the way, you’ll learn how to efficiently engage with your audience on YouTube, on Twitter, and in specific geographical areas. You’ll also get a chance to hone your skills using Hootsuite Analytics for shared reporting, post-performance analysis, and competitive benchmarking.

Skills covered

HootSuiteSocial Media MarketingMarketingCert Prep

Concepts

1. Hootsuite Inbox

  • 01 - Getting started with Hootsuite Inbox 2.0
  • 02 - Hootsuite Inbox 2.0 for admins
  • 03 - Creating Twitter lists
  • 04 - Using geo-search to find relevant conversations
  • 05 - Engaging with your YouTube community

2. Publishing

  • 06 - Using collaborative drafts in Hootsuite
  • 07 - Promoting organic content with Hootsuite
  • 08 - Schedule social posts in bulk
  • 09 - Suspending posts with Hootsuite

3. Hootsuite Analytics

  • 10 - Introduction to Hootsuite Analytics
  • 11 - How to use reports in Hootsuite Analytics
  • 12 - How to use post performance
  • 13 - How to share and collaborate on analytics
  • 14 - Best time to publish
  • 15 - Industry and competitive benchmarking

Conclusion

  • 16 - Social metrics that matter

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