Guy Kawasaki on Turning Life Wisdom into Business Success

Course details

Get career advice from a real "wise guy." In this course, based on his book Wise Guy, one of the world's leading corporate evangelists, Guy Kawasaki, talks about how he built his career. Learn how he landed his first real job in the jewelry business—which turned out to be surprisingly useful training for the tech world. Find out why some of the riskiest moves he made at Apple—disparaging a potential partner and trading jabs with Steve Jobs—paid off. Guy also reveals how taking up surfing at the age of 62 sparked a new passion. In total, Guy covers everything from moral values to business skills to parenting. As he writes, “I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that’s the best story of all.”

Topics include:
- Practicing gratitude
- Lifelong learning
- The five stages of life
- Being unique and valuable
- The power of rejection
- Skepticism
- The art of negotiating
- Being an evangelist
- Selling as a crucial skill
- Doing the right thing

Concepts

1. The Shaka of Life

01 - Mahalo (gratitude) - The importance of knowing your roots
02 - Grit (work hard and follow your passion) - Lessons from my parents

2. Learning in and out of the Classroom

03 - Education - A Fundamental Truth
04 - Your unique path
05 - Denting the universe with influence and gratitude
06 - Aintegration

3. Decisions That Shape Your Life

07 - The five stages of life
08 - Explore the unknown
09 - Drive the car of your dreams
10 - Be unique and valuable

4. Lemons to Lemonade

11 - It s not personal
12 - Rejection is not failure
13 - Embracing the unknown and skepticism
14 - Skepticism and what is a source

5. Truth or Dare

15 - Getting the job
16 - The art of negotiating - Bluffing and being bluffed
17 - The art of negotiating - Anchoring
18 - The wisdom of telling the truth
19 - The truth and letting it all hang out

6. Evangelist - Lessons from Leading Companies

20 - Evangelism and wisdom
21 - Making a product great
22 - When a company mistakes its mission for its tech
23 - Netflix got it right
24 - Invent the category or be a fast second

7. Business Essentials

25 - Selling is a crucial skill
26 - The value of honor and iStock photo
27 - The value of honor and Steve Case

8. Karma

28 - Do the right thing
29 - Writing and wisdom
30 - Social media
31 - You never know

Guy Kawasaki on Turning Life Wisdom into Business Success

Authors

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