Growth Hacking Tips

36mIntermediate2019-09-26

Authors

Brad Batesole

Marketing Thought Leader, Chief Learning Officer at Madecraft

Madecraft

Full-Service Learning Content Company

Course details

Learn the latest growth hacking techniques being used by companies big and small to unlock exponential growth. Growth marketing expert and top LinkedIn instructor Brad Batesole shares the latest growth hacking tips and techniques used by top entrepreneurs and startups. Unlock impressive growth with these short, actionable tips. Learn new ways to do creative physical marketing, build and deploy landing pages, buy ads, obtain referrals, and create truly compelling incentives. Brad also introduces next-level disruptive techniques, such as making intentional mistakes, reaching journalists offline, and leveraging psychological phenomena such as the decoy and the impression effects. Each lesson offers an actionable way to supercharge your growth.

Learning objectives
Asking uncomfortable questions
Leveraging podcasts
Pitching with video and snail mail
Securing reviews
Upselling before a trial
Securing media mentions
Capitalizing on FOMO

Skills covered

Marketing StrategyTips, Tricks, & TechniquesMarketing

Concepts

0. Introduction

01 - Growth marketing - Scale your business

1. Growth Hacking

02 - Ask uncomfortable questions
03 - Giveaway smaller prizes
04 - Delegate with outsourcing
05 - Work in a time box
06 - Pretend you have a pivot
07 - Show up often
08 - Leverage podcasts
09 - Pitch using video
10 - Go to sales training
11 - Pitch journalists with snail mail
12 - Test your MVP before it's built
13 - Combat email fatigue
14 - Take advantage of guest blogging
15 - Securing reviews
16 - The truth on money-back guarantees
17 - Shorten your trial length
18 - Upselling before the trial
19 - The psychology of in-group bias
20 - The value of repetition
21 - Consumers will question facts
22 - Secure speaking opportunities
23 - Securing media mentions
24 - Motivate with curiosity
25 - Use a missing link reminder
26 - Capitalize on FOMO
27 - Use great email signatures
28 - Join an association

Conclusion

29 - Next steps