Growing Your Business with LinkedIn Pages (2020)

Course details

LinkedIn Pages offer a powerful way to publicize a business, attract more clients, share industry updates, post job opportunities, and much more. LinkedIn expert Michaela Alexis describes how to create a robust LinkedIn Page that can act as the voice of an organization. Learn how to choose a background image, upload a logo, add hashtags, set up featured groups, and write an effective overview and company description. Plus, explore how to measure page performance with LinkedIn Page analytics.

Topics include:
- What is a LinkedIn Page?
- How to create a LinkedIn Page
- Building content strategy
- Adding video
- Hosting giveaways
- Growing and nurturing an audience
- Curating content
- Publishing best practices
- Adding calls to action
- Measuring results

Concepts

0. Introduction

01 - Harness the power of LinkedIn Pages
02 - What is a LinkedIn Page and who is it for
03 - How LinkedIn Pages work for service-based businesses
04 - How LinkedIn Pages work for product-based businesses

1. Setting Up Your LinkedIn Page

05 - How to create a LinkedIn Page
06 - Your cover photo
07 - Uploading your logo
08 - Choosing your custom button
09 - Your tagline
10 - Setting up featured groups
11 - Adding hashtags
12 - About overview and company description
13 - Different types of showcase pages

2. Building Your Content Strategy

14 - LinkedIn video for Pages
15 - Asking questions
16 - Telling employee and client stories
17 - Educating your audience
18 - Entertaining your audience
19 - Hosting giveaways

3. Growing and Nurturing Your LinkedIn Page Audience

20 - Curating content
21 - Publishing best practices
22 - Adding calls to action
23 - Using hashtags to like, comment, and share as your Page
24 - Leveraging personal brands

4. Measuring Results

25 - How to access your analytics
26 - Exploring LinkedIn Page analytics sections

Conclusion

27 - It's time to create your own Linkedin Page

Growing Your Business with LinkedIn Pages (2020)

Authors

Michaela Alexis