Google Universal Analytics Essential Training (2020)

Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. Instructor Corey Koberg explains how to glean insights from the vast array of data available: from averages and segments to trends and context.

Topics include:
Setting up an account
Installing the Google Analytics tracking tag
Working with essential reports
Using annotations in analytics reports
Graphing data over time
Cleaning up data with inline filters
Creating and applying persistent segments in reports
Determining the location, demographics, and interests of your users
Using acquisition reports to determine where your users are coming from
Working with behavior reports
Visualizing funnels with Goal Flow
Setting up goals