Google Business Profile: Marketing Strategy
51mBeginner2022-12-13
Authors
Sam Dey
Consultant and Instructor Specializing in Digital Marketing
Course details
In this course, Google product expert and ecommerce specialist Sam Dey shares step-by-step guidance for getting started with Google Business Profile (formerly known as Google My Business)
GBP is a free tool to leverage for your product, service, or business—as you'll surface in potential customer searches on Google Search and Google Maps. With your Google Business Profile, not only can you connect with customers, but you'll also be able to post updates, list your products and services, accept online orders, and more.
Learn best practices for this important tool, from creating your business profile, to managing your posts to analyzing the insights. Join Sam in this course and gain confidence that you're leveraging the most powerful browser and apps for greater traction and for more business.
GBP is a free tool to leverage for your product, service, or business—as you'll surface in potential customer searches on Google Search and Google Maps. With your Google Business Profile, not only can you connect with customers, but you'll also be able to post updates, list your products and services, accept online orders, and more.
Learn best practices for this important tool, from creating your business profile, to managing your posts to analyzing the insights. Join Sam in this course and gain confidence that you're leveraging the most powerful browser and apps for greater traction and for more business.
Skills covered
Google SearchSearch Engine Marketing (SEM)Marketing StrategyGoogleMarketingDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Leveraging Google Business Profile
1. Getting Started with Google Business Profile (GBP)
- 02 - Exploring how Google Business Profile works
- 03 - Reviewing model Google Business Profile listings
- 04 - Creating your Google Business Profile listing
- 05 - Creating a site for your Google Business Profile account
2. Google Business Profile - Features to Enhance Performance
- 06 - Google Business Profile messaging
- 07 - Managing your Google Business Profile calls
- 08 - Managing Google Business Profile posts
- 09 - Optimizing Google Business Profile photos
3. Optimizing Your Google Business Profile Account
- 10 - Analyzing your Google Business Profile insights
- 11 - Managing multiple users in Google Business Profile
- 12 - Leveraging Google Business Profile everywhere
- 13 - Exploring Google Business Profile ranking factors
4. Navigating Google Business Profile Ads
- 14 - How location campaigns work for Google Business Profile
- 15 - Linking your Ads account to Google Business Profile
- 16 - Setting up an effective Google Business Profile ad campaign
- 17 - Optimizing your Google Business Profile ad campaigns
Conclusion
- 18 - Continuing to leverage Google Business Profile
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