Good Design Drives Business
38mGeneral2019-04-16
Authors
Sean Adams
Chair of Graphic Design at ArtCenter
Bonnie Siegler
Founder of Eight and a Half
Amy Balliett
CEO and Founder of Killer Visual Strategies
Justin Ahrens
Leader of Rule29 Creative Agency
Course details
Join top design instructors Bonnie Siegler, Sean Adams, Justin Ahrens, and Amy Balliett as they tackle the reasons why really good design is a critical component to the success of a business. From high-level discussions on design as communication and knowing your brand equity, to on-the-ground topics such as collaboration and realistic budgeting, this course provides hard-earned wisdom from a dream team of mentors.
Learning objectives
Typefaces and resumes
Design thinking for business planning
Working with a design team
Designing your culture
Hiring freelance vs. agency vs. in-house talent
Timing visual content
Learning objectives
Typefaces and resumes
Design thinking for business planning
Working with a design team
Designing your culture
Hiring freelance vs. agency vs. in-house talent
Timing visual content
Skills covered
2-Minute TipsBrand ManagementDesign ThinkingUser ExperienceGraphic DesignMarketing
Concepts
1. Sean Adams
- 01 - Design is universal
- 02 - Design is communication not style
- 03 - Typefaces and your resume
- 04 - Design thinking for business planning
- 05 - Need a new logo Maybe not
- 06 - Do you know your brand equity
- 07 - Finding solutions to problems through design thinking
2. Bonnie Siegler
- 08 - Focus groups are terrible
- 09 - What to say (or not say) to your design team
- 10 - A good design brief
3. Justin Ahrens
- 11 - Design is process
- 12 - Design as a business approach
- 13 - Designing your culture
4. Amy Balliett
- 14 - Why quality design is far more important than quantity
- 15 - Realistic budgeting for visual content
- 16 - The ROI of visual content for business
- 17 - Freelance vs. agency vs. in-house
- 18 - Business goals should drive visual content
- 19 - Negotiating the cost of your visual content
- 20 - Realistic timing of visual content development
- 21 - Working with an agency for visual design
Related courses
- The Value of Professional Graphic Design
- Learning Design Thinking: Lead Change in Your Organization (2016)
- Running a Design Business: Creative Briefs
- Closing the Green Skills Gap to Power a Greener Economy and Drive Sustainability
- Learning Design Thinking: Lead Change in Your Organization
- Excel: Creating Business Budgets
- Creating Interactive Tableau Dashboards
- Sales Enablement
Related learn paths
- Advance Your Career as a Graphic Designer
- Working and Collaborating with Creatives
- Stay Competitive Using Design Thinking
- Operations Management Professional Certificate by Jack Welch Management Institute
- Sustainability Transformation for Leaders
- Cultivate Work-Life Balance for Less Stress
- Advance Your Skills as a Supply Chain Manager
- Database Foundations: From Concepts to Applications