Going Live: Building Great Live Content

Course details

Live video is an exciting, dynamic, powerful medium. In this course, instructor Ashley Kennedy discusses why and how individuals and brands might want to go live—including brand building, creating trust, tackling trending topics, and incorporating interactivity. She goes over the steps to prepare for the livecast, including research and planning, show design, rehearsal, and feedback. Ashley discusses what it takes to deliver a successful live show by exploring how to tackle the beginning, middle, and end with an emphasis on interactivity and engagement. She also explores some useful post-live analysis and promotional practices. After completing this course, you will be equipped to go live with confidence and clarity.

Concepts

0. Introduction

01 - Harnessing the power of live content

1. The Power of Going Live

02 - Building your brand and creating trust
03 - Embracing immediacy and interactivity
04 - More awesome benefits of live video
05 - Challenges of live video

2. Preparing to Go Live

06 - Meet your audience where they are
07 - Defining your purpose and premise
08 - Deciding on high-level logistics
09 - Designing the experience
10 - A high-level technical discussion
11 - Setting up and rehearsing
12 - Promoting the live

3. Going Live

13 - Setting up - Right before you go on
14 - Starting the livecast off right
15 - Moving into the main content
16 - Incorporating interactivity and driving engagement
17 - Tackling the unexpected
18 - Finishing with clarity and purpose

4. After the Live

19 - Analyzing short- and long-term success
20 - Repurposing your live video

Going Live: Building Great Live Content

Authors

Ashley Kennedy